“We felt it was time to legitimize our company further by purchasing the. com, but, just like Snappa, each one of those companies reached a level of scale where having the. Many well-known companies had “placeholder” domain names before they got their. We had grown to $25k+ monthly recurring revenue without raising any money.” But, for Christopher and Marc, there are three main reasons they had to have their. Why did Snappa care so much about its domain name?Īccording to Christopher, “the reality is we were doing fine. com domain name, so they decided to reach out to the registrant to see if he or she would sell it to them. However, as the business gained momentum, Christopher and Marc knew they needed to invest in their. Instead, they decided to go with a fallback option Snappa.io. Their initial search for a domain name to house and market the cloud-based service was focused on. “Not only do you ‘snap’ objects to a grid, you can create graphics in a snap,” said Christopher. They decided to brand the service Snappa because the name is short, memorable and fit the product really well. So, Marc got to work developing and Christopher began their go-to-market plan. Hiring a creative agency or graphic designer was also out of the question for most.”Īfter doing some market research on how online graphics were being used by their target audience, the need for an easy-to-use, fully-featured graphic editor that could be accessed by anyone with an internet-connected computer became apparent. “The tools available were not only complicated, they were incredibly time consuming. “We noticed that a lot of small businesses and entrepreneurs struggled to create and publish quality online graphics,” said Christopher. Snappa was founded in 2015 by Christopher Gimmer and Marc Chouinard in Ottawa, Canada, where they met while both were working for the Federal government Christopher was in finance and Marc was a developer. I caught up with Christopher recently to learn more about Snappa’s move to a. Snappa Co-Founder and CEO Christopher Gimmer identified the need for a simple online graphic design tool for small businesses, entrepreneurs and marketers after struggling to support his own content marketing needs for several of his bootstrapped businesses. The idea for Snappa – to enable digital marketers to create and share highly engaging marketing visuals in minutes – was born out of necessity. Tech startup’s innovative SaaS app helps small businesses, entrepreneurs and marketers save valuable time and money on graphic design.
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